Day2
Infographic Design
Day2 are a London-based furniture consulting company, offering an end-to-end service for procuring, installing, and recycling business furniture.
In January 2024, I was tasked with updating the infographic they use to summarise their broad offering – making it more design-led, easier to understand, and giving it a more professional feel.
Early Developments
Day2 shared their current diagram with me and explained what they felt worked well, and where improvements were needed. It was clear that there was a lot of detail to summarise and visualise in a clear and coherent format.
While their current infographic summarised their broad business offering, I had to find a way to make the visual more modern and premium, while also adding clarity to the distinctive alternative routes available to businesses working with Day2.
Having spent some time exploring options, I sent over a rough sketch of my preferred design idea, created in Procreate on the iPad Pro; to use the outline of a building to add structure and sectioning to the information.
Initial Vector Design
Once I had sign-off on my initial sketched design, I created the first draft of the infographic as a vector; creating the building structure, the graphics for the iconography, and the type layout. Day2 had shared their style sheet and brand guidelines with me, so I worked within their colour palette and typefaces to ensure the diagram would be consistent with their brand identity.
The diagram above was sent to the client for review and feedback. Following discussion, we agreed that some aspects should be paired back to allow the most important information to stand out; knocking back the opacity of the background items, upping the weighting on the text, and removing some of the detail within the windows and the building structure, to give the three icons on each side more standout.
Final Design
Following further discussion with the client, we agreed I would simplify the design a little further before sending over the final files in both a white and black version. The designs were both supplied as transparent pngs, to maximise their use for the client to be placed on top of various background tones.
“Graeme took the time to listen to what we needed and understand our priorities. He was really responsive at each stage of the project, and a pleasure to work with. I wouldn't hesitate to work with him again and would highly recommend him!”
- Amy Davies, Operations Director at Day 2 Interiors Ltd.
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